SEO is a very interesting subject that impacts greatly on design and development of a website. The aim of this is page to explain it in simple terms, and how we can help you achieve better results through search engines such as Google, Bing and Yahoo.
We believe that on-page SEO is a side effect of writing clean code around high quality content. We always ensure our code is valid and that all of the important parts of the web page (technically known as title and meta tags) are populated to ensure good accessibility and keyword promotion.
So, if you work with us on a new website you can rest assured it will be coded in an SEO friendly way as standard. We have always believed it is better to get the code right from the beginning, as opposed to having an "I'll tidy it up later" mentality.
Beyond Code
Having a website with great content and compliant code will only give you the foundation of what you need to reach your long term goals. After this has been achieved, you need to consider many other factors that could help your site rank higher.
For example, hyperlinks from other websites, blogs, and directories can be very influential. Search engines such as Google will judge your website based on the quality and diversity of inbound hyperlinks.
However, building these links is not easy. It can be a very time consuming and frustrating exercise! You need to be careful how you approach it.
How do we work?
Although we aim to make our code SEO friendly as standard, what does require a certain amount of time is SEO research. This is to ensure that the text within your website is targeting the correct keywords, related to your target audience, at a level of traffic volume at which you can be competitive.
Aside from coding standards, there are a number of things we can do to help improve your SEO strategy. Whether we are creating a new website for you, or making modifications to an existing website, the basic process we follow is detailed below:
- Analyse your website, market, and competitors.
- List relevant keywords, search for opportunities to rank higher.
- Update/Create your website to target these keywords.
- Once the site is completed, provide a full list of link building recommendations specifically tailored to your business.
Free Website Review
Already have an existing website? We'd be happy to advise you how we could improve user experience and drive more sales.
Just send us a message and we will get back to you as soon as we can.
Case Study: SpecialistPaints.com
In 2008 Daymedia partially redeveloped SpecialistPaints.com. Since the relaunch the site traffic saw a dramatic increase over the first few months (around 200%) and within 3 years traffic had increased by around 500%.
The site is also appearing at the top of the search results pages for almost all of its core product search phrases.
Cold Calling & Sales
Many SEO providers have to phone around for business. Daymedia do not engage in this kind of activity, we gain the majority of our work through recommendations and word of mouth.
We do not hire sales people, and if you tell us you aren't interested in our services then we will respect that.