Content Strategy

Writing the words for your website can appear a daunting task. It isn’t just about the quality of language, there is a hierarchy (or information architecture) that needs to be defined, in order to ensure the content flows, and is easy to read.

As web experts, we have a solid understanding of what great web copy looks like, and the best way to organise it.

We will also be able to advise on the strategy of what content to provide. Sometimes, direct selling copy doesn’t work effectively, and we can assist in finding ways to draw the audience in and keep them reading.

Content strategy often goes hand in hand with our prototyping process, ensuring that the design, copy and images flow together perfectly.