Search Engine Optimisation
SEO is the process of using various techniques, in order to gain a higher search engine ranking for websites. Resulting in increased visitors to the website.
However, nowadays many SEO techniques used in the past are no longer effective. In fact, a lot of people are saying that SEO has had it’s day, with many SEO agencies turning their hand to more conventional marketing methods.
In our opinion, the influence of SEO is waning slightly, however the principles continue to remain strong.
Onsite SEO predominantly revolves around the quality of content and code used on your website.
For many reasons, we are committed to writing efficient and optimised code, meaning that the content will take centre stage for the search engines.
We can advise you on your content strategy and we believe that SEO is a positive side-effect of having great content.
In 2013, we saw a number of our clients websites climbing up the rankings, thanks to Google’s continued commitment to finding quality, relevant content.
Having a great website is only half the job done. After this has been achieved you need links from other websites, and plenty of social media presence to boost your profile.
Not only will these links provide their own traffic, but the build up and spread of them will be noticed by search engines. This helps them to gauge the popularity and relevance of your web pages.