hugge collection

HÜGGE is on a mission to become a name recognised across the British Isles as the leading lifestyle night-time brand.


We became part of that mission and produced a bespoke, clean, online store that focuses on the true quality of the products.

​Buying a mattress can be a big decision, so content strategy and user experience played an important role throughout the project. It was important to present visitors with the information they needed in an ‘easy to digest’ format, whilst conveying the quality of the products.

The design features bespoke illustration, animation and stunning product photography that compliments the modern, clean design. Behind the scenes Shopify provides an easy to use eCommerce system integrated with Xero accounting software making new sales easier to manage.

Since the launch of the website, HÜGGE products have now become available in Harrods and (soon to be) Harvey Norman in Ireland.