"Chris and his team showed immediate understanding of our brief, adding context and new insights which were reflected in their subsequent work for us…I was left feeling that we got far more than our money’s worth."Kerry Glazer, CEO of AAR
AAR specialise in helping marketers and their agencies to find each other, work together, and get the best out of their partnership with each other.
Our long standing partnership with AAR has seen the new website evolve over-time as their business needs have grown. We continue to work closely with AAR on their website and a number of other projects - including their app.
Enhancing the client engagement process.
The app provides AAR's clients with personalised schedules, handy instructions and contact details to help them successfully navigate their day of appointments.
Never lose track.
The app is designed to provide AAR's clients all the information they need - securely in their pocket.
The app is able to pull agency data from AAR's CRM and provide it's clients with information that's tricky to memorise - especially when visiting lots of agencies in one day.
Powered by Umbraco.
Alongside the CRM integration sits Umbraco CMS, allowing AAR's people to manage and edit all schedules and content displayed via the app.
Saving the trees.
Prior to the app, AAR provided clients their details via printed documentation. The app now saves AAR and it's clients huge amounts of paper and ink.
A tale of two audiences.
AAR has two clear target audiences. Clients and Agencies. With two very different audiences to consider, the user experience of the new site was carefully crafted to ensure both could easily find content relevant to them.
The site includes a wealth of content available to both audiences:
- News & Reviews
- Client case studies & testimonials
- Downloadable reports
- People profiles
Improving user engagement and increasing repeat traffic.
The website helps AAR promote their events more effectively, gather opinions from their audiences, and also saves time for their staff by providing more useful information to their audience.